Group Profile
Since its establishment in 1993 and with over 20 years’ of exploration and practice, Shining Star Group has already possessed over 10 subsidiaries and more than 4,600 employees, with a total asset of nearly USD 3 billion. The Group is a large, trans-national and industrialized group engaged in multiple sectors and fields, such as financial investment, cultural tourism, automobile industry, salt chemical industry, agriculture, mining industry, medical and health care, education, hotel management, commercial management, property management, real estate development, decoration, sports and supporting operation, and so on.
Years’ History
4600 +
Billion Dollars
Billion Dollars Annual Value of Production
Latest News Media Reports
Kunming Shining Star Sports and Fitness Complex Project Officially Started Building

On the morning of November 3, 2019, the Kunming Shining Star Sports and Fitness Complex, the upgrading and renovation project of the New Asian Athletics Park, held a launching ceremony at the project site. Meng Chunliu, Deputy Secretary of the Party Committee and chairman of the Fourth Construction Co., Ltd., Yan Jin, General Manager of the Project Management Center of Shining Star Group, Yunnan Shining Star Commercial Management Co., Ltd. and Yunnan Guokai Construction Supervision Consulting Company and other relevant responsible persons attended the ceremony.

"Kunming Shining Star Sports and Fitness complex" is another work of the upgrading and transformation of the new Asian Athletics Park, which will become the largest comprehensive sports fitness project in Yunnan Province. The net land planned for the project is 41.73 acres. The construction area is 102651.87 square meters, of which the above ground floor area is 78063.63 square meters and the underground construction area is 24588.24 meters. The design of the project is based on the principle of people-oriented and serving the public, and strives to create a tourism, leisure and healthy urban life atmosphere in Kunming, so as to provide consumers with a new set of sports, health, leisure and entertainment as one of the comprehensive leisure place.

It is reported that the project will be completed by 2020, please look forward to it.

Chairman Yan Yu Attended the 30 Years Innovation and Development Conference of Yunnan Provincial Private Entrepreneurs Association

October 10, 2019 China-Global Project Festival (Kunming Station) and the 30-years innovation and development conference of Yunnan provincial private entrepreneurs association held in Kunming. Business officials from 12 countries around the world and nearly 1,000 representatives of private entrepreneurs from Yunnan attended the meeting to open a conference on innovation and development with joint consultation, co-construction, shared policy communication, facilities connectivity, smooth trade, financing and people-to-people connectivity. Yan Yu, vice president of Yunnan Private Entrepreneurs Association and chairman of Shining Star Group, was invited to attend.

The meeting pointed out that Yunnan, as China's radiation center for South and Southeast Asia, is an important channel connecting eight countries in South Asia and 10 countries in Southeast Asia. Yunnan is the core hub of more than half of the world's population and the south gate of China's "Belt and Road Initiative". In-depth "promoting the construction of Belt and Road Initiative" is a major decision made to adapt to the global development pattern, and is of vital importance to comprehensively developing and sharing with countries along the route, mutually beneficial cooperation, and speeding up the development of China's central and western regions.

"At present, private enterprises have caught up with a once-in-a-lifetime opportunity." Hua Zefei, president of the Yunnan Private Entrepreneurs Association, spoke at the conference. Since its establishment 30 years ago, the Yunnan Private Entrepreneurs Association has grown from a private science and technology industrialist association with only a few dozen member units to more than 1,000 member units. It covers all the fields of private economy in Yunnan Province and plays an important role in the process of economic construction in Yunnan Province. Over the past 30 years, the Yunnan Private Entrepreneurs Association has always taken the promotion of the Yunnan business spirit as the foundation of its development, with the aim of building bridges between government and enterprises and creating a home for private enterprises, so as to provide pragmatic and efficient services for private entrepreneurs in the province. 

Zhou Keren, former vice minister of commerce and trade of the people's Republic of China, delivered an important speech at the meeting. He said that the "Belt and Road Initiative" conforms to the general trend of economic globalization and informatization. It has a great and far-reaching impact on the economic development of our country. The state actively promotes trade liberalization and facilitation, which will play an important role in the development of import and export trade. It is particularly important for enterprises to change their thinking and find new ways of development.

Yan Yu, chairman of Shining Star Group, shared the group's overseas investment projects and experience at the meeting. "Shining Star Group can be said to be a practitioner of Yunnan private entrepreneurs  ‘Belt and Road Initiative’  going out," he said. The Group's first overseas investment project in Myanmar, the 130000 square meter urban complex Kantharyar Center Yangon, has been operating steadily. Of course, the project is inseparable from the support of the innovative financial policies of the Construction Bank of China. The second project is the Mandalay Gold AYA Motors Project in Myanmar, which has been put into production. The third project is the Dara Sakor Happy Home Master Resort, which is invested in Cambodia. In addition, we have mining investment projects in Bolivia in South America and Congo in Africa, as well as salt investment in Uganda in Africa. At the same time, the group also negotiating relevant cooperation projects in Australia, Indonesia and other countries. Generally speaking, the Group mainly investment in the ‘Belt and Road Initiative’ country and region. As long as private entrepreneurs dare to go out firmly and choose good projects, especially in the current major policy environment, coupled with the current financial policy of the banks, it is the best time to go out development. "

During the same period of the meeting, the 2019 China Global Project Festival (Kunming Station) was officially launched, and a cooperation and exchange platform was set up with business officials of more than 150 "Belt and Road Initiative" countries to help Chinese private enterprises really "go out" of good projects. Bring in good projects in countries along the "Belt and Road Initiative" route. At the scene of the meeting, in order to build up the confidence in the development of private enterprises, encourage private enterprises to develop in groups, and better contribute to the great-leap-forward development of Yunnan's economy, the Yunnan Private Entrepreneurs Association specially set up various industry committees and gave the license at the meeting.

The meeting was sponsored by Yunnan Private Entrepreneurs Association and China Commercial Joint-stock Enterprise Economic Federation, and co-organized by Yunnan Branch of China Construction Bank.

The Group Held January-August Business Analysis Conference

From September 11 to 12, the Shining Star Group organized a production and operation analysis meeting from January to August 2019. Yan Yu, chairman, Wang Hailong, executive vice president, and all senior leaders and heads of relevant departments attended the meeting.

At the meeting, overseas mining projects such as Bolivia, Congo and Uganda, Hong Kong Shining Star Investment, Yangon Kantharyar Center, Myanmar Gold AYA Automobile, Bangladesh Project, Cambodia Happy Home Master Resort, Dian Merchant Group, Star Talk Commercial Management, Hot Spring Hotel, Kai Wei Property, Inkyness Hospital, Shining Star Hospital, Shenzhen Maofeng Technology Investment and other domestic and foreign companies and projects report on their work respectively. Around the work tasks formulated at the beginning of the year, the responsible persons of each company reported on their work one by one in the light of their own project work characteristics, implementation, highlights, existing problems, improvement measures, and so on. 

After listening to the report, Chairman Yan Yu comprehensively summarized the business situation of each company from January to August, analyzed the problems and shortcomings existing in the business activities of each company, and laid out in detail the main tasks and work priorities for the next step. It is emphasized that the Group Enterprise Management Center and the Financial Management Center should formulate and submit and approve further work plans and budgets with the companies to ensure the strict completion of the fourth quarter. Requirements of all companies: First, talent is the primary productive force, strengthen the construction of talent team, strict concept of employment, professional and hold post qualification certificate, strengthen incentive and assessment, reward and punishment; Second, strengthen the sense of responsibility, find the right problems, look at things from the perspective of development, always maintain a clear train of thought, and give priority to solving the urgent work that affects the strategic development. Third, do the work in detail, analyze and solve the problems realistically, set feasible targets for implementation, do practical work, and hand in a satisfactory answer to the group company by the end of the year. Fourth, continue to promote the steady progress of all work, further improve work efficiency, and make greater contributions to the overall strategic planning of Shining Star Group.

The Group Held a Detailed Geological Report Review Meeting for Uganda Salt Mine Project

On August 10, 2019, the group held a review meeting on detailed geological report for salt mine project of Uganda Rwenzori Shining Star co., LTD. The meeting was presided over by Ma Jinkui, chief engineer of Uganda salt mine project. Yan Yu, chairman, Wang Hailong, vice president and other leaders of the group attended the meeting.

Liu Chenglin, Chinese academy of geological sciences researcher at the institute of mineral resources, Hu Shuya, processing design director and Hu Hanyue, mining design director of China Tianchen Engineering Corporation (TCC), Li Canxian, chief engineer of Shenzhen Zhong Hang Resources Co., LTD, Yan Sujuan, deputy general manager of Kunming Zhonghang Phosphorus Chemical co., LTD, and Wu Shengbin, mining design director of China Blue Star Changsha Design and Research Institute (China Blue Star Changsha Engineering Technology Co., LTD) etc. experts invited to attend the meeting. At the meeting, the expert group listened to the detailed geological report of Uganda salt mine project submitted by Changsha Light Industry and China Survey & Design Institute, and review the report.

During the review meeting, first of all, the panel of experts to the Uganda salt mine project detailed geological report gave full affirmation, the survey results are reasonable, scientific and authenticity, but also there are many problems. After the review meeting, the expert group conducted in-depth research and discussion with the leaders of the group and the project team on the product plan and mining plan.

At the end, Yan Yu, chairman of the group proposed new ideas on the market situation, development mode, product positioning and overall planning and operation of the Uganda salt mine project from the overall perspective of the project, and communicated with the experts.
The review meeting of Uganda salt mine project has preliminarily defined the development value of the project, mining scheme and implementation path, which has important guiding significance for the project to enter the next stage.

Shining Star Group Donates Vehicle to Consulate General of Myanmar in Kunming

On Dec 10, on behalf of Shining Star Group and Gold AYA Motors International Group, Chairman Yan Yu donated a vehicle to Consulate General of Myanmar in Kunming for its working utilization. The Consul General of Consulate General of the Union of Myanmar in Kunming, U Soe Paing expressed his warm hospitality to Chairman Yan Yu in the donation ceremony.

At 11:00 a.m., the donation ceremony started at Myanmar Consulate General in Kunming. Mr. Yan Yu delivered a speech at the beginning. He addressed that, along with the pace of China’s reform and opening-up, Shining Star group has made splendid achievements in Yunnan and China during the last 20 years. In 2013, President Xi Jinping has put forward the Belt and Road Initiative. With our own transformation and the window advantage of Yunnan to opening to the outside world, Shining Star Group took the step of "going global" and started overseas businesses. As the vital spot of Shining Star Group`s “going global” strategy, our group invested many projects in Myanmar, such as Yangon Kantharyar Centre, which is an urban comprehensive project; Gold AYA Motors in Mandalay, which was cooperated with BAIC Group. While pursuing self-development, Shining Star Group created more jobs for local residence and contributed to the development of Myanmar. Based on the operational requirements of the Consulate General, Shining Star Group donated the vehicle to provide working convenience to all officers and sincerely hope that the vehicle could make contributions in promoting Sino-Myanmar cooperation undertaken by Consulate General of Myanmar in Kunming. 

After then, U Soe Paing, the Consul General of Myanmar Consulate General in Kunming, delivered important speech to express his gratitude. He said, both China and Myanmar are making efforts to the Belt and Road Initiative. On December 7, the President Office of Myanmar announced the establishment of a Steering Committee for the tasks relating to the Belt and Road Initiative, which is chaired by State Counselor Aung San Suu Kyi. Yunnan and Myanmar are connected by mountains and rivers, enjoyed close people-to-people bond and frequent commercial contacts, which is of great importance in the Y-shaped China-Myanmar Economic Corridor is irreplaceable. As one of the "going global" enterprises of Yunnan Province, Shining Star Group invested a lot in Myanmar and provided favorable conditions for Myanmar's development. We looking forward there would be more enterprises could invest in Myanmar, like Shining Star Group. With the continuous progress of Sino-Myanmar cooperation, the staff of the Consulate General of Myanmar in Kunming has been increasing. The donation is just about the time. We are grateful for Shining Star Group`s substantial support for us. The two sides held a vehicle delivery ceremony and took a group photo at the end of the ceremony.

After the ceremony, U Soe Paing, the Consul General of Myanmar Consulate General in Kunming, had a symposium with Yan Yu, the Chairman of Shining Star Group, and his team members. The two sides had an in-depth exchange of views on the future development strategy of Shining Star Group, Myanmar's investment environment and other issues. Luke Lee, the President of Shining Star Group, Yan Jin, the Vice President, and Li Nan, Assistant to Chairman, attended the ceremony and symposium. 

Power of Youth - Gold AYA Motors Brand & New Model Launch Ceremony Successfully

On August 2nd 2019 at 4pm,Gold AYA Motors Brand & New Model Q35 Launch Ceremonywas held successfully in Wyndham Grand Hotel Yangon Royal Lake. The event has unveiled a lot of excitement and surprises for audiences around Myanmar. Gold AYA Motors International Company is focusing on investing in intelligent use of technology to secure a future of comprehensive development. The event, with its perfect illustration of the first new Gold AYA Motor Model Q35, has shown Gold AYA Motors’ incredible potentials in Myanmar motors industry. 

The ceremony has brought together attendances from China, Myanmar and more to celebrate the first grand appearance of Gold AYA Motors Brand and Q35 Motor Model. The attendances are:Chairman of Shining Star Group Company and Gold AYA Motors Mr. Yan Yu, General Manager of Shining Star Group Myanmar Subsidiary Company Mr. Li Jifeng, Vice General Manager of Gold AYA Motors International Group Company Mr. Yan Jun. Moreover, clients, distributors, over 60 media and 7 Myanmar popular celebrities were all joining for the memorable ceremony. 

During the ceremony, Mr. Yan Yu and Mr. Yan Jun have presented the group company development background and Gold AYA Motors future development plans. The VIP guests of the event were invited onto the stage for the Gold AYA Brand unveil collectively. Followed by Vice General Manager of Gold AYA Motors International Company, Mr. Yan Jun’s product presentation on Q35, guests of the event were well aware of the multiple attractive functions and advantages of the product. The promotional videos and presentation videos of  Q35 were broadcast during the presentation too for much more comprehensive understandings of the product. 

When the ceremony was coming to an end, Gold AYA Motors International Company signed confirmation for over 20 distributors’s partnership agreement. Moreover, besides these distributors, Gold AYA Motors has signed MOU with another over 30 distributors. So far Gold AYA Motors International Company have set up 4S showrooms in both Yangon City and Mandalay City. With a bigger and stronger distributor network, Gold AYA Motors is believed to be able to realize the nation wide network of sales and after-sales in Myanmar.

At 18:00 on the event date, with all the guests’ attention and blessings. Yan Yu, Chairman of Shining Star Group Company pressed the button to unveil the first new model, Q35 was officially presented for the public. Followed by group photos taking with the new Q35, all guests joined inThank You Dinner Reception - Gold AYA Brand Night.

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